For over two decades, my work in Silicon Valley go-to-market roles has been largely dedicated to helping recently funded and scaling startups find the right solutions. I've developed a deep understanding of their priorities and constraints, and I know exactly how much every dollar and minute counts. In addition, I've made it my business to thoroughly understand the HR and payroll software industry. My focus over the past four years has included competitive intelligence, equipping me to see beyond the marketing and identify the critical differences between providers, as well as the hidden pricing mechanics they often employ.

The truth is, the HR and payroll software landscape for startups is crowded, and many options can appear similar on the surface. However, each possesses its own unique strengths and weaknesses. My understanding of these differences, combined with a genuine grasp of your specific requirements, ensures that my recommendations are always in your best interest, unbiased by vendor commissions.

I take the time to ask the right questions and truly understand your business so I can efficiently navigate this complex landscape, ultimately saving you time and money.